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Notes on Content, SEO & Growth
Practical writing about what works, what doesn’t, and what I’ve learned doing this for businesses across a dozen industries.
Latest Articles
Written from client work, not from a keyword tool.
How to Build a Content Cluster That Actually Ranks
Topic clusters get recommended constantly and executed badly. Here’s the structure that works, and the internal linking most people skip.
Read the article →Why Your Homepage Isn’t Converting (And It Isn’t the Design)
Before you rebuild the site, read the first sentence out loud. Most homepages fail on message, not on layout.
Read the article →Managing 250 Articles a Month Without Losing Quality
What I learned running a content team at volume: the systems that held, and the ones that broke.
Read the article →One Email. No Noise.
Occasional notes on content strategy and SEO, sent only when I have something worth your time.
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